Build trust and confidence in the cloud
To succeed, CSPs need to provide superior cloud services that are more trusted than those offered by the current generation of OTT players and other web-based cloud providers. Product Managers within CSPs need to address security and regulatory requirements, providing customer driven and service-appropriate security across multiple deployment methods, while guaranteeing highest performance and SLAs.
CSPs should analyse various deployment options for their cloud service offerings. The right choice will depend on target markets and size, competitor offerings, time-to-market requirements, cloud partner ecosystems, and their own IT service delivery skills.
CSPs without extensive IT and cloud services experiences, or for whom time-to-market is critical, should partner with established cloud providers to resell information protection services. CSPs need to select a cloud partner that supports the security guidelines and best practices of the CSA and provides the most suitable SLAs for their business models. Availability, security efficiency, delay times, service and support, as well as transparency of the service, are important considerations in the selection process. CSPs should have the option to resell these services under their own brand, co-branded, or marketed completely under the partner’s brand.
CSP with advanced it services skills are able to build cloud services that they can adjust to the special needs of their customers: for example, regulatory requirements in certain countries or vertical industries can be exactly addressed. This deployment model provides more flexibility and margins can be higher.
Read this Gartner report* to learn how communications service providers can offer all three roles of cloud services brokers (aggregation, integration and customization). According to the report*: “By taking a CSB role the CSPs can also help customers more easily navigate and govern their use of multiple cloud services, by offering management services.”
* Gartner, CSPs as Cloud Services Brokers, 9 August 2012, Gregor Petri, Benoit J. Lheureux, Tiffani Bova